![]() As of mid-2020, the number the daily active users of WeChat mini programs in China amounted to 440 million.It is estimated that there are over 1 million mini programs currently available on the market in over 200 categories, ranging from e-Commerce, games and entertainment & media, to food, lifestyle, and travel.This integration makes the purchasing process easier and faster, as users don’t have to log in between different platforms to complete payment. ![]() ![]() When it comes to e-Commerce, the main perk of the WeChat mini programs is the integration with WeChat Pay. Mini programs are the reason why WeChat became an e-Commerce leader in China and in now a serious competitor to Alibaba’s TMall and JD.com. For users, it offers an unbeatable customer experience while retailers can target a huge captive audience within the app, develop a one-on-one relationship with customers, build loyalty programs, an access buying pattern and demographic data from the app for free.Ĥ. Unattended Stores: When stores with no frontline staff or cashiers use mini programs to let customers enter the store, scan the item they want, leave with it, and get their bill through their WeChat account.KOL Sales: When Key Opinion Leaders (KOL) or other influencers put product tags in their content that lead users to a page to buy a specific product.Social Selling: When users of a retailer’s mini program can recommend and sell products to their own WeChat followers.Group buying: When customers get a discount on products they share with their network.Other convenient functionalities include: Or if there is a product out of stock at one location, customers can scan the product’s QR code, pay for it with their smartphone, and get it delivered at home. For instance, a given retailer’s mini program allows shoppers to buy items online and ship them to the closest physical store for pick-up. We Chat mini programs are also a great tool for building an omnichannel presence. From a brand or retailer’s perspective, mini programs allow them to integrate their offline and online businesses. Mini programs don’t take up memory on smartphones, don’t need to be downloaded, and enable users to access a wide range of applications, services, and content, without leaving WeChat.įrom a user’ standpoint, the advanced features provided by mini programs are a definite plus. WeChat mini programs are like “mini-aps ” perfectly integrated within the WeChat ecosystem. Like other social media companies, WeChat offers businesses official accounts on its platform and WeChat mini programs function as links to these accounts. In this post, we provide an overview of mini programs and how they provide a new way of growing e-Commerce sales. It started in 2014 with the launch of WeChat Pay, the app’s e-wallet, and was followed by the introduction of WeChat mini programs in 2017.Īdding mini programs to the mobile payment component was a game-changer for WeChat, as it enabled them to join the select group of e-Commerce giants in China. What makes WeChat so popular you might ask? It has to do with their ability to offer their users everything they need without leaving the app. According to Statista, in the last quarter of 2020 WeChat had 1.2 billion monthly active users from all age groups, using the app for everything from video calling and social networking to online shopping and mobile payments. WeChat is China’s ultimate global lifestyle super app.
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